About Author

Adam J. Fleischer

Adam Fleischer is a principal at etimes.com, a technology marketing consultancy that works with technology leaders – like Microsoft, SAP, IBM, and Arrow Electronics – as well as with small high-growth companies. Adam has been a tech geek since programming a lunar landing game on a DEC mainframe as a kid. Adam founded and for a decade acted as CEO of E.ON Interactive, a boutique award-winning creative interactive design agency in Silicon Valley. He holds an MBA from Stanford’s Graduate School of Business and a B.A. from Columbia University. Adam also has a background in performance magic and is currently on the executive team organizing an international conference on how performance magic inspires creativity in technology and science.

Recent Articles

How Requirements Traceability Drives Quality and Compliance Imagine discovering a critical design flaw in your product after it's already in production. Worse still, imagine trying to trace the origin of that flaw through thousands of requirements, design decisions, and modifications spread across multiple systems and teams. This nightmare scenario plays out more often than most electronics companies care to admit, leading to costly recalls, damaged reputations, and missed market opportunities. The Read Article

PCB Design Excellence Through BOM Management Effective Bill of Materials (BOM) management has emerged as a cornerstone of PCB design excellence. As products across markets utilize new technologies and more complex components, the role of BOM development and management has evolved from a basic listing task to a complex and strategically important job. This shift is reshaping how companies approach PCB design, influencing everything from initial concept to final production. A comprehensive Read Article

How Reliable Is Your Electronic Parts Data? Accurate component data is the lifeblood of successful projects. Yet, many engineers and procurement professionals grapple with unreliable or outdated information in their Bills of Materials (BOMs). This poor data quality can lead to a cascade of problems throughout a product’s lifecycle, affecting everything from design integrity to production efficiency, costs, and final product quality. Let’s take a look at how poor data quality can wreak Read Article